SEC Form 4 · Updated Daily
PRPL
— PURPLE INNOVATION, INC. OwnershipInsider and institutional ownership derived from SEC Form 4 filings. Click any owner to see their holdings across every company they’ve filed on, and how their position has changed over time.
Current Reporting Owners
| Owner | Role | Shares Owned | As Of | Last Activity |
|---|---|---|---|---|
| Coliseum Capital Management, LLC | 10%+ Owner | 46,855,291 | 2023-06-20 | A |
| Gray Adam | 10%+ Owner | 46,855,291 | 2023-06-20 | A |
| Coliseum Capital, LLC | 10%+ Owner | 46,855,291 | 2023-06-20 | A |
| COLISEUM CAPITAL PARTNERS, L.P. | 10%+ Owner | 46,855,291 | 2023-06-20 | A |
| Shackelton Christopher S | 10%+ Owner | 46,855,291 | 2023-06-20 | A |
| Coliseum Capital Co-Invest III, L.P. | 10%+ Owner · Director | 46,855,291 | 2023-06-20 | A |
| Coliseum Co-Invest Debt Fund, L.P. | 10%+ Owner · Director | 8,238,912 | 2021-05-21 | A |
| Peterson Douglas Scott | Director | 3,233,959 | 2024-11-15 | G |
| DeMartini Robert | Director · Officer | 1,000,120 | 2026-03-31 | M |
| Greenhaven Road Capital Fund 1, L.P. | 10%+ Owner | 390,512 | 2018-03-13 | S |
| MVM Funds LLC | 10%+ Owner | 390,512 | 2018-03-13 | S |
| Miller Scott Stewart | 10%+ Owner | 390,512 | 2018-03-13 | S |
| Greenhaven Road Investment Management, L.P. | 10%+ Owner | 390,512 | 2018-03-13 | S |
| Greenhaven Road Capital Fund 2, L.P. | 10%+ Owner | 390,512 | 2018-03-13 | S |
| KERR WILLIAM T | Reporting Owner | 298,204 | 2015-07-29 | — |
| Cook D. Andrew | Reporting Owner | 293,687 | 2015-07-29 | — |
| HAYNOR ERIC SCOTT | Officer | 260,804.55 | 2026-03-31 | M |
| DICAMILLO GARY T | Director | 158,478 | 2023-08-28 | P |
| Weiss Jeffrey A | Reporting Owner | 156,170 | 2015-07-29 | — |
| McGarvey Casey Kale | Officer | 108,436 | 2023-06-02 | P |
| Megibow Joseph B | Director · Officer | 103,500 | 2020-03-13 | P |
| Vogensen Todd E. | Officer | 102,511 | 2026-03-31 | M |
| HUTCHINGS JEFFREY LAYNE | Officer | 96,947 | 2026-03-31 | M |
| Roddy Jack | Officer | 85,833 | 2025-03-31 | M |
| KERBY JEFFERY SCOTT | Officer | 80,563 | 2026-03-31 | M |
| Kiedaisch Gary Alan | Director | 78,443 | 2022-03-04 | P |
| HOLLINGSWORTH CLAUDIA | Director | 73,598 | 2023-06-20 | A |
| Lucian Robert Gerard | Officer | 60,000 | 2026-05-04 | P |
| Phillips Craig Lee | Officer | 54,310 | 2020-09-23 | M |
| DARLING SETH LANE | Director | 48,765 | 2023-06-20 | A |
| Pate R Carter | Director | 48,714 | 2023-06-20 | A |
| Ulrich George Turner | Officer | 41,007 | 2026-03-31 | M |
| McDermott Tricia | Officer | 36,008 | 2025-03-14 | M |
| Serow Erika | Director | 31,765 | 2023-06-20 | A |
| Krausz Keira | Officer | 11,644 | 2024-03-15 | M |
| Legg John A. | Officer | 3,998 | 2022-03-15 | M |
| Varni Patrice Ann | Officer | 3,201 | 2022-10-01 | M |
| White Verdi Ray III | Officer | 804 | 2022-03-15 | M |
| ZIER DAWN M. | Director | 0 | 2023-04-27 | J |
| ZEPF PAUL J | Director | 0 | 2023-04-27 | J |
| Anthos Pano | Director | 0 | 2023-04-27 | J |
| InnoHold, LLC | 10%+ Owner | 0 | 2020-09-14 | S |
| Pearce Tony Marion | 10%+ Owner | 0 | 2020-09-14 | S |
| Pearce Terry Vernon | 10%+ Owner | 0 | 2020-09-14 | S |
| Global Partner Sponsor I LLC | 10%+ Owner | 0 | 2018-03-27 | J |
Recent Filings
| Date | Owner | Activity | Shares | Price | Owned After |
|---|---|---|---|---|---|
| 2026-05-04 | Lucian Robert Gerard | Open-market buy | 60,000 | $0.49 | 60,000 |
| 2026-03-31 | DeMartini Robert | Option exercise (derivative) | 80,386 | $0.00 | 80,385 |
| 2026-03-31 | DeMartini Robert | Tax withholding | 23,192 | $0.66 | 976,928 |
| 2026-03-31 | DeMartini Robert | Option exercise | 80,386 | — | 1,000,120 |
| 2026-03-31 | Vogensen Todd E. | Option exercise (derivative) | 24,116 | $0.00 | 24,115 |
| 2026-03-31 | Vogensen Todd E. | Tax withholding | 7,079 | $0.66 | 95,432 |
| 2026-03-31 | Vogensen Todd E. | Option exercise | 24,116 | — | 102,511 |
| 2026-03-31 | KERBY JEFFERY SCOTT | Option exercise (derivative) | 13,585 | $0.00 | 13,585 |
| 2026-03-31 | KERBY JEFFERY SCOTT | Tax withholding | 3,920 | $0.66 | 76,643 |
| 2026-03-31 | KERBY JEFFERY SCOTT | Option exercise | 13,585 | — | 80,563 |
| 2026-03-31 | HAYNOR ERIC SCOTT | Option exercise (derivative) | 21,101 | $0.00 | 21,101 |
| 2026-03-31 | HAYNOR ERIC SCOTT | Option exercise | 21,101 | — | 260,804.55 |
| 2026-03-31 | HUTCHINGS JEFFREY LAYNE | Option exercise (derivative) | 16,881 | $0.00 | 16,881 |
| 2026-03-31 | HUTCHINGS JEFFREY LAYNE | Option exercise | 16,881 | — | 96,947 |
| 2026-03-31 | Ulrich George Turner | Option exercise (derivative) | 6,576 | $0.00 | 6,576 |
| 2026-03-31 | Ulrich George Turner | Option exercise | 6,576 | — | 41,007 |
| 2026-03-15 | HUTCHINGS JEFFREY LAYNE | Option exercise (derivative) | 62,595 | $0.00 | 0 |
| 2026-03-15 | HUTCHINGS JEFFREY LAYNE | Option exercise (derivative) | 11,235 | $0.00 | 0 |
| 2026-03-15 | HUTCHINGS JEFFREY LAYNE | Option exercise | 11,235 | — | 80,066 |
| 2026-03-15 | Ulrich George Turner | Disposition to issuer (derivative) | 18,875 | $0.00 | 0 |
| 2026-03-15 | Ulrich George Turner | Option exercise (derivative) | 6,292 | $0.00 | 0 |
| 2026-03-15 | Ulrich George Turner | Option exercise | 6,292 | — | 34,431 |
| 2026-03-15 | KERBY JEFFERY SCOTT | Disposition to issuer (derivative) | 51,178 | $0.00 | 0 |
| 2026-03-15 | KERBY JEFFERY SCOTT | Option exercise (derivative) | 9,186 | $0.00 | 0 |
| 2026-03-15 | KERBY JEFFERY SCOTT | Tax withholding | 2,651 | $0.71 | 66,978 |
| 2026-03-15 | KERBY JEFFERY SCOTT | Option exercise | 9,186 | — | 69,629 |
| 2026-03-15 | HAYNOR ERIC SCOTT | Disposition to issuer (derivative) | 78,539 | $0.00 | 0 |
| 2026-03-15 | HAYNOR ERIC SCOTT | Option exercise (derivative) | 14,097 | $0.00 | 0 |
| 2026-03-15 | HAYNOR ERIC SCOTT | Option exercise | 14,097 | — | 239,703.55 |
| 2026-03-15 | DeMartini Robert | Option exercise (derivative) | 314,943 | $0.00 | 0 |
| 2026-03-15 | DeMartini Robert | Option exercise (derivative) | 56,529 | $0.00 | 0 |
| 2026-03-15 | DeMartini Robert | Tax withholding | 16,309 | $0.71 | 919,734 |
| 2026-03-15 | DeMartini Robert | Option exercise | 56,529 | — | 936,043 |
| 2026-03-14 | Vogensen Todd E. | Option exercise (derivative) | 43,210 | $0.00 | 43,210 |
| 2026-03-14 | Vogensen Todd E. | Tax withholding | 12,683 | $0.71 | 78,395 |
| 2026-03-14 | Vogensen Todd E. | Option exercise | 43,210 | — | 91,078 |
| 2025-06-06 | HAYNOR ERIC SCOTT | Disposition to issuer (derivative) | 70,043 | $0.00 | 0 |
| 2025-06-06 | HAYNOR ERIC SCOTT | Option exercise (derivative) | 12,572 | $0.00 | 0 |
| 2025-06-06 | HAYNOR ERIC SCOTT | Option exercise | 12,572 | — | 225,606.55 |
| 2025-05-12 | HUTCHINGS JEFFREY LAYNE | Disposition to issuer (derivative) | 54,749 | $0.00 | 0 |
Source: SEC EDGAR Form 4 filings. For informational purposes only — not investment advice.